National Bookstore a Profile of Its Marketing Mix

Product National Bookstore offers a wide range of products from the retail sale and distribution of books to the sale of various school supplies. National Bookstore’s products, specifically the school supplies, are mostly aimed for the students’ and office workers’ consumption and needs. However, the customers of National Bookstore are not limited to just students and office workers. The company also caters to kids through the sale of toys, coloring books, crayons and et cetera. Adults are also customers of National Bookstore since they avail of the various selections of books that National has to offer. Students and other consumers as well know that National Bookstore offers products of good quality and of affordable prices that are of†¦show more content†¦National Bookstore uses a loyalty program called Laking National to emphasize the affinity of the company’s brand with its most valued and loyal customers. Laking National was created to retain Nationa l Bookstore’s most valuable customers and to provide additional value for the business they have given National Bookstore over the years. Members of the Laking National program earn points from the products they buy and are given discounts on selected items, privileges to avail of services from partner agencies. National Bookstore also takes advantage of seasonality of their sales, especially during the months May and June where demand for school supplies is high. The company heavily promotes during this period by using sales promotions and giving special offers like bundling of goods such as pad paper and pens. Lastly, National Bookstore operates and has its own website (http://www.nationalbookstore.com and http://www.nbsstores.com) where customers can visit and get information regarding the many products and services the company offers. The website, http://www.nationalbookstore.com is powered by myAyala.com, which is the largest online shopping mall in the Philippines. The partnership between myAyala.com and National Bookstore makes it easier for National Bookstore to conduct business online and to let customers who are not able to visit their stores to still order books fromShow MoreRelatedBarnes Noble vs. Amazon2402 Words   |  10 Pagesimplement a successful marketing plan. SITUATION ANALYSIS Barnes Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. 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Nike Research Paper - 1947 Words

Nike Research Paper By, Mykle Rud The story of Nike and how it came about is remarkable in the sense of it was just a random idea that Phil Knight (now the CEO of Nike) was forced to come up with because of a business class Phil took at Stanford Graduate College. Now that is just a glimpse of the start of the company that would soon become the top sports apparel and sneaker producer for both male and female genders. I hope by the time this research paper is over you have an appreciation for what Phil Knight created and continues to make better day by day, month by month, and year by year. Before we get into the company aspect of this paper, we must first know about the back ground of Phillip Knight. In 1938, Phillip Knight was born†¦show more content†¦The swoosh was born because one of the members had a dream that he saw an angel, and the wings reminded him of upside down commas and thus the Nike Swoosh was created. That same day the legendary slogan that started the monstrous campaign was created. The goal of Nike was â€Å"To bring inspiration and innovation to every athlete in the world.† Now, the Japanese company was not too happy with the events that were going on in the United States, and sued Blue Ribbon Sports for not informing them on business decisions within the company. The Japanese company ended up winning but was bought out by Phil and the rest of Nike, and thus the revolutionary company was created, the only thing left to do was become the best and stay there, and Phil and Bill had the right ideas to do just that. Nike had a revolutionary idea they came up with in the mid 80’s. They decided instead of endorsing a bunch of athletes, they would only endorse the most elite athletes in their sport with huge contracts. The first athlete to receive a multi-million dollar endorsement in any sport was the young upstart from North Carolina, Michael Jordan. 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Paper on Carl Sagan’s “Cosmos” Free Essays

There is a bed in Seattle which is nestled in North America on the spinning Earth led by the Sun around the Milky Way, a speck of cosmic dust floating in the Universe. On this bed Carl Sagan died of an obscure disease for which there is no cure. Carl Sagan is a celebrated writer and astronomer, but most remembered for his writings. We will write a custom essay sample on Paper on Carl Sagan’s â€Å"Cosmos† or any similar topic only for you Order Now Like Galileo he brought the beauty of science to the people. He is the writer of ‘Cosmos’, an award winning television mini-series that brought the wonders of astronomy into the home. His last and final work was a collection of his essays; Billions and Billions: Thoughts on Life and Death on the Brink of the Millennium. . Sagan wrote with a sense of awe, humility and reverence of nature. This book is an expression of Sagan’s passions for the things around. The book is so varied in topic that it is difficult at times to find a unifying factor. Nor does the book reach any sort of conclusion as to the direction of man and things around him. In this we can understand the true sadness of Sagan’s death, he was a child who was overwhelmed by the beauty of the universe around him and had not the time needed to express all of it in words. The book is split into three parts; â€Å"The Power and Beauty of Quantification†, â€Å"What are the Conservatives Conserving? † and â€Å"Where Hearts and Minds Collide†. In the first section Sagan begins by teaches the reader about large numbers and what innovations in the past allowed us to use them. Sagan moves slowly and tactfully building the readers understanding of these basic concepts of large numbers and exponents, then applies them to such problems as exponential growth of populations, radioactive decay and nuclear chain reactions. . He exposes scientific concepts like a traditional narrative. Building ‘the story’ to the questions he would most like answered concerning the nature of the universe and extraterrestrial (intelligent or otherwise) life. There is only a slight deviation coherence of this section where Sagan-or the editors- decide to delve into the nature of man’s war instinct and whether or not it is good to suppress it or nurture it. Sagan feels that thousands of years of a hunter/gatherer society will not be offset by relatively few years of a sedentary existence. Despite this Sagan maintains an optimistic outlook on humanities destiny, a trend that runs the course of the book. Overall this section is fairly light and enjoyable to read, the concepts early in the section will not overwhelm the reader. Upon finishing the section one is left with a sense of satisfaction, not the confusion associated by the jargon riddled books that plague this genre. In our day, that is today, there are more scientists than there ever was in the past. Tomorrow will bring more still. Scientists by nature are disruptive creatures, there favourite pastime is pacing in back and forth in their laboratories creating theories as to how the clockwork of the universe ticks. Others scientists spend their time trying to disprove each others theories. In doing so changing the nature the universe-there could be nothing more disruptive than that. What then do we do when two scientists, or, two separate herds of them disagree on a theory. We could have them strap on safety goggles, have them butt heads like mountain goats, last scientist standing is correct. Though this sounds amusing, in some circumstances it is not any better than some of systems that exists to test the validity of a theory. A theory by definition can never be proven or become fact, except for mathematical ones. The Scientific method requires of us to perform tedious experiments and to keep concise observations as a means of strengthening a theory This is the inherent problem. If two contradicting theories are both sound then which one do we accept, and to compound the problem; what if the theories were predicting if life on this planet would end in the next year, decade or century. Choosing one over the other now becomes very personal, and scientists might try to resolve their problems with attacks on each others character, each will accuse the other of scare-mongering or being too conservative. This only breeds paranoia and hate for science in the minds of the public. The issues are ozone levels, greenhouse gases, fish stocks and whatever is being leached into your backyard. Sagan address’ this issue in the second part of his book. This by far being the strongest and most important part because it affects the each life on our planet. It is interesting that Sagan in his final chapter of this part â€Å"Religion and Science: An Alliance† that Sagan comes to the conclusion that Science and Religion can together work through this problem; Science being the antithesis of Religion, but both-for now- are committed to helping humanity prevail. The third and final part is mixed bag of topics from Americas cold war with Russia, America war with itself, a new view on abortion, morality and Sagan’s top three advances in twentieth century existence. Each essay only begins to discuss topics of enormous depth. Sagan in the style that is prevalent throughout the book keeps them all very readable and thought provoking. The essays define so well aspects of the Twentieth century that one gets the feeling that some of them will find their way into the anthologies of the future. In many ways this book is loosely held together. Individual parts hold some unity but the book as a whole does not. This may be because the book was published after Sagans death, lack of matieral or and editors blunder. This should not detract the reader from the importance of this book. In 1994 I spent one month in the country of my ancestors, India. Immediatley I marveled at the advancements in my rural village in the period between a prior visit. Televisions had become widespread, satellites were attached to a quarter of the homes and telephones were now as common as curry. Night fell on my humble village. The nights are pitch black, there are no lamps to illuminate the streets. A problem quickly arises; if you don’t know every back alley, every tiny claustrophobic cobble stone street, every pseudo-dead end path (paths that seem to dead ends but if you walk through a Hobbit hole like door, you emerge on to another tiny cobblestone street), you are quickly lost. On top of all of this, the streets are roamed by stray dogs. Attempting to walk across the village, as I did without a flashlight(they attract bandits) is daunting; frightening on the most primitive of levels. To my relief I have learned that since my visit street lamps have been installed in heavily traveled areas. As a western observer I overlooked the technological necessity of my village. By ‘my village’ I mean then millions of rural villages in the dozens of countries around the world. All the gadgets that these villages will acquire will not make up for the basic security that a simple low pressure sodium street lamp will provide. These small centers will have to be built up from the ground up with their specific needs in mind. Sadly this has been overlooked by the western ‘guardians’ of civilization, the dozens of failed hydroelectric, infrastructure and aid projects are a testament to that. Another sad fact is that our Eastern brothers are fed some of same 500 channel universes that are numbing western man’s mind. All the eastern man receives is the ugly consumerism that is the foundation of western man’s existence. The need is in education. As the technological need for both these men is distinct so too is their need of education. The western nations feel that democracy is what all nations must have to be fair and right and just and pious. Western man takes a zealous position and feels that democracy should not be strived for but imposed. Overlooking the fact that a successful democracy requires a certain level of education by its people. An education that eastern man does not have. They only man who gains is the western man because he has his thumb firmly over the squirming eastern man’s head. Conversely, as the west becomes changed by technology it too will need a new kind of education. Not a kind of education that is provided in the halls of higher education but a kind for the average man. The need for this education is to remedy the phenomenon of scientific myth. Scientific myths are the conceptions that a mass population has as to the limits and powers of science. These myths are most expressed in the realms of pseudo science, advertisements, media and most importantly industry. As I write there is a debate over whether or not genetically altered food is safe or not. Both sides are armed with their infantry of experts and spin doctors. Whether there is real danger in the food is almost not a question anymore, rather this issue is that of public relations. The con side could easily win by playing to the fears of the public, by painting a picture of a Jurassic Garden, where asparagus is more deadly than killer bees. It does not matter which theory is right, the public will not be accepting when it is afraid, no amount of RNA, DNA,G,A,T,C,X Y and Zed will change that. This is where people like Carl Sagan fit in. The power of his writing is its ability to teach the average man of the wonders around him in and easy to understand, non-confrontational manner. From this education we will learn to be critical of science and not shun it. The real progress for both western and eastern man will happen on a personal level and education is its vehicle. We do not judge the progress of a society by measuring the height of their buildings, the strength of their telescopes or grace of their athletes. We measure progress by looking at the individual. How to cite Paper on Carl Sagan’s â€Å"Cosmos†, Papers

Sedition act of 1798 Essay Example For Students

Sedition act of 1798 Essay For the first few years of Constitutional government, under the leadership of George Washington, there was a unity, commonly called Federalism that even James Madison acknowledged in describing the Republican form of government â€Å" And according to the degree of pleasure and pride we feel in being republicans, ought to be our zeal in cherishing the spirit and supporting the character of Federalists.† Although legislators had serious differences of opinions, political unity was considered absolutely essential for the stability of the nation. Political parties or factions were considered evil as â€Å"Complaints are everywhere heard from our most considerate and virtuous citizens, equally the friends of public and private faith, and of public and personal liberty, that our governments are too unstable, that the public good is disregarded in the conflicts of rival parties, and that measures are too often decided, not according to the rules of justice and the rights of the min or party, but by the superior force of an interested and overbearing majority†¦Ã¢â‚¬  Public perception of factions were related to British excesses and thought to be â€Å"the mortal diseases under which popular governments have everywhere perished. † James Madison wrote in Federalist Papers #10, â€Å"By a faction, I understand a number of citizens, whether amounting to a majority or a minority of the whole, who are united and actuated by some common impulse of passion, or of interest, adversed to the rights of other citizens, or to the permanent and aggregate interests of the community.† He went on to explain that faction is part of human nature; â€Å"that the CAUSES of faction cannot be removed, and that relief is only to be sought in the means of controlling its EFFECTS.† The significant point Madison was to make in this essay was that the Union was a safeguard against factions in that even if â€Å"the influence of factious leaders may kindle a flame within their particular States, they will be unable to spread a general conflagration through the other States.† What caused men like Thomas Jefferson and James Madison to defy tradition and public perceptions against factions and build an opposition party? Did they finally agree with Edmund Burkes’ famous aphorism: â€Å"When bad men combine, the good must associate; else they will fall, one by one, an unpitied sacrifice in a contemptible struggle?† Did the answer lie in their opposition with the agenda of Alexander Hamilton and the increases of power both to the executive branch as well as the legislative branch of government?Hamilton pushed for The Bank of the United States, a large standing Army raised by the President a Department of Navy, funding and excise taxes, and, in foreign policy, a neutrality that was sympathetic to British interest to the detriment of France. Many legislators, especially those in the south, were alarmed to the point that a separation of the Union was suggested as the only way to deal with Hamilton’s successes. Many were afraid that the army would be used against them as it had during the Whiskey Rebellion. Southerners saw the taxes to support a new treasury loan favoring â€Å"pro-British merchants in the commercial cities,† and unfairly paid by landowners in the South. These issues as well as neutrality issues between France, England, and the United States were the catalyst for the forming of the Republican Party. The French and English conflict caused many problems with America’s political system. The English â€Å"Order of Council† and the French â€Å"Milan Decree† wreaked havoc with America’s shipping and led to Jay’s Treaty of 1794. Jay’s Treaty was advantageous to America and helped to head off a war with Britain, but it also alienated the French. The French reacted by seizing American ships causing the threat of war to loom large in American minds. .ue01e69faa4984f88e26b9bff4cc2396c , .ue01e69faa4984f88e26b9bff4cc2396c .postImageUrl , .ue01e69faa4984f88e26b9bff4cc2396c .centered-text-area { min-height: 80px; position: relative; } .ue01e69faa4984f88e26b9bff4cc2396c , .ue01e69faa4984f88e26b9bff4cc2396c:hover , .ue01e69faa4984f88e26b9bff4cc2396c:visited , .ue01e69faa4984f88e26b9bff4cc2396c:active { border:0!important; } .ue01e69faa4984f88e26b9bff4cc2396c .clearfix:after { content: ""; display: table; clear: both; } .ue01e69faa4984f88e26b9bff4cc2396c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue01e69faa4984f88e26b9bff4cc2396c:active , .ue01e69faa4984f88e26b9bff4cc2396c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue01e69faa4984f88e26b9bff4cc2396c .centered-text-area { width: 100%; position: relative ; } .ue01e69faa4984f88e26b9bff4cc2396c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue01e69faa4984f88e26b9bff4cc2396c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue01e69faa4984f88e26b9bff4cc2396c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue01e69faa4984f88e26b9bff4cc2396c:hover .ctaButton { background-color: #34495E!important; } .ue01e69faa4984f88e26b9bff4cc2396c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue01e69faa4984f88e26b9bff4cc2396c .ue01e69faa4984f88e26b9bff4cc2396c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue01e69faa4984f88e26b9bff4cc2396c:after { content: ""; display: block; clear: both; } READ: Role of an Accountant Essay President Adams sent three commissioners to France to work out a solution and to modify the Franco-American alliance of 1778, but the Paris government asked for bribes and a loan from the United States before negotiations could even begin. The American commissioners refused to pay the bribes and they were denied an audience with accredited authorities and even treated with contempt. Two of the commissioners returned to the United States with Elbridge Gerry